In this privacy policy, we provide information on which personal data we process in connection with our activities and operations, including our website www.deanschneider.com. In particular, we provide information on why, how and where we process which personal data. We also provide information about the rights of persons whose data we process.
Further data protection declarations and other legal documents such as the terms and conditions, terms of use or conditions of participation may apply to individual or additional activities and operations.
We are subject to Swiss data protection law and any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognizes that Swiss data protection law ensures adequate data protection.
1. Contact Addresses
Responsibility for the processing of personal data:
Hakuna Mipaka AG
Blegistrasse 11B
6340 Baar
We would like to point out that in individual cases there might be other parties for the processing of personal data.
2. Terms and Legal Foundations
2.1 Terms
Personal data is any information relating to an identified or identifiable natural person. A person affected is a person about whom we process personal data.
Processing includes any handling of personal data, regardless of the means and procedures used, such as querying, comparing, adapting, archiving, storing, reading, disclosing, procuring, collecting, recording, deleting, disclosing, arranging, organizing, storing, modifying, disseminating, linking, destroying and using personal data.
The European Economic Area (EEA) comprises the member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) defines the processing of personal data as the processing of personal data.
2.2 Legal Foundations
We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (Data Protection Act, DPA) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).
If and insofar as the General Data Protection Regulation (GDPR) is applicable, we process personal data in accordance with at least one of the following legal bases:
- Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.
- Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data in order to protect the legitimate interests of us or third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests are, in particular, our interest in being able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner and to communicate about them, to ensure information security, to protect against misuse, to enforce our own legal claims and to comply with Swiss law.
- Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).
- Art. 6 para. 1 lit. e GDPR for the processing of personal data necessary for the performance of a task carried out in the public interest.
- Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
- Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data in order to protect the vital interests of the data subject or another natural person.
3. Type, Extent and Purpose
We process the personal data that is required to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data as well as contract and payment data.
We process personal data for the duration required for the respective purpose(s) or as required by law. Personal data that no longer needs to be processed is anonymized or deleted.
We may have personal data processed by third parties. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also guarantee data protection for such third parties.
As a matter of principle, we only process personal data with the consent of the data subjects. If and to the extent that processing is permitted for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent in order to fulfill a contract, to comply with legal obligations or to protect overriding interests.
We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted for legal reasons.
4. Communication
We process data in order to be able to communicate with third parties. In this context, we process in particular data that a data subject transmits when making contact, for example by post or e-mail. We may store such data in an address book or with comparable tools.
Third parties who transmit data about other persons are obliged to guarantee data protection for such data subjects. Among other things, the accuracy of the personal data transmitted must be ensured.
5. Data Security
We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. With our measures, we guarantee in particular the confidentiality, availability, traceability and integrity of the processed personal data, without being able to guarantee absolute data security.
Access to our website and our other online presence takes place using transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS). Most browsers indicate transport encryption with a small padlock in the address bar.
Our digital communication – like all digital communication in general – is subject to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities. We also cannot rule out the possibility that individual data subjects may be subject to targeted surveillance.
6. Personal Data Abroad
We generally process personal data in Switzerland and the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to process it or have it processed there.
We may export personal data to all countries and territories on earth and elsewhere in the universe, provided that the local law guarantees adequate data protection in accordance with the decision of the Swiss Federal Council and – if and insofar as the General Data Protection Regulation (GDPR) is applicable – in accordance with the decision of the European Commission.
We may transfer personal data to countries whose law does not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other suitable guarantees. Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special requirements under data protection law are met, for example the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide data subjects with information about any guarantees or provide a copy of any guarantees.
7. Rights of Affected Persons
7.1 Data protection claims
We grant data subjects all rights in accordance with the applicable data protection law. Data subjects have the following rights in particular:
- Information: Data subjects can request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects also receive the information required to assert their data protection claims and ensure transparency. This includes the processed personal data as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.
- Correction and restriction: Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.
- Erasure and objection: Data subjects can have personal data erased (“right to be forgotten”) and object to the processing of their data with effect for the future.
- Data disclosure and data transfer: Data subjects can request the surrender of personal data or the transfer of their data to another controller.
We may defer, restrict or refuse the exercise of the rights of affected persons to the extent permitted by law. We may inform affected persons of any requirements that must be met in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part with reference to business secrets or the protection of other persons. For example, we may also refuse to delete personal data in whole or in part with reference to statutory retention obligations.
In exceptional cases, we may charge costs for the exercise of rights. We will inform data subjects of any costs in advance.
We are obliged to take appropriate measures to identify affected persons who request information or assert other rights. Data subjects are obliged to cooperate.
7.2 Legal Protection
Affected persons have the right to enforce their data protection claims through the courts or to lodge a complaint with a competent data protection supervisory authority.
The data protection supervisory authority for complaints by affected persons against private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).
Possible data protection supervisory authorities for complaints from affected persons – if and insofar as the General Data Protection Regulation (GDPR) is applicable – are organized as members of the European Data Protection Board (EDPB). In some Member States in the European Economic Area (EEA), the data protection supervisory authorities are federally structured, particularly in Germany.
8. Use of the Website
8.1 Cookies
We may use cookies. Cookies – our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) – are data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.
Cookies can be stored in the browser temporarily as “session cookies” or for a certain period of time as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.
Cookies can be completely or partially deactivated and deleted at any time in the browser settings. Without cookies, our website may no longer be fully available. We actively request your express consent to the use of cookies – at least if and to the extent necessary.
For cookies that are used to measure success and reach or for advertising, a general objection (“opt-out”) is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
8.2 Logging Process
We may log at least the following information for each access to our website and our other online presence, insofar as this information is transmitted to our digital infrastructure during such accesses: Date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).
We record such information, which may also constitute personal data, in log files. The information is required to provide our online presence in a permanent, user-friendly and reliable manner. The information is also required to ensure data security – also by third parties or with the help of third parties.
8.3 Tracking Pixel
We can integrate tracking pixels into our online presence. Tracking pixels are also known as web beacons. Tracking pixels – including those from third parties whose services we use – are usually small, invisible images or scripts written in JavaScript that are automatically retrieved when our online presence is accessed. Tracking pixels can be used to collect at least the same information as log files.
9. Notifications and Messages
We send notifications and messages by e-mail and via other communication channels such as instant messaging or SMS.
9.1 Performance and Reach Measurement
Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Such web links and tracking pixels can also record the use of notifications and messages on a personal basis. We require this statistical recording of usage to measure success and reach in order to be able to send notifications and messages in an effective, user-friendly, permanent, secure and reliable manner based on the needs and reading habits of the recipients.
9.2 Consent and Objection
You must always expressly consent to the use of your e-mail address and your other contact addresses, unless such use is permitted for other legal reasons. Wherever possible, we use the “double opt-in” procedure to obtain consent, i.e. you will receive an e-mail with a web link that you must click on to confirm, so that no misuse by unauthorized third parties can occur. We may log such consents, including the IP address, date and time, for reasons of proof and security.
You can object to receiving notifications and communications such as newsletters at any time. With such an objection, you can also object to the statistical recording of usage for measuring success and reach. Necessary notifications and communications in connection with our activities and operations remain reserved.
9.3 Service Provider for Notifications and Messages
We send notifications and messages with the help of specialized service providers.
10. Social Media
We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).
The terms and conditions and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply in each case. In particular, these provisions provide information about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.
We are jointly responsible with Meta Platforms Ireland Limited (Ireland) for our social media presence on Facebook, including the so-called Page Insights – if and insofar as the General Data Protection Regulation (GDPR) is applicable. Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly way.
Further information on the type, scope and purpose of data processing, information on the rights of affected persons and the contact details of Facebook and Facebook’s data protection officer can be found in Facebook’s privacy policy. We have concluded the so-called “Controller Addendum” with Facebook and have thus agreed in particular that Facebook is responsible for guaranteeing the rights of affected person. For the so-called Page Insights, the corresponding information can be found on the page “Information on Page Insights” including “Information on Page Insights Data”.
11. Services of Third Parties
We use services from specialized third parties in order to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Among other things, we can use such services to embed functions and content in our website. In the case of such embedding, the services used record the IP addresses of users at least temporarily for technically compelling reasons.
For necessary security, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service.
We use in particular:
- Google services: Provider: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: “Privacy and security principles”, Privacy policy, “Google is committed to complying with applicable data protection laws”, “Privacy policy for Google products”, “How we use data from websites or apps on or in which our services are used” (information from Google), “Types of cookies and other technologies used by Google”, “Personalized advertising” (activation / deactivation / settings).
- Services from Microsoft: Provider: Microsoft Corporation (USA) / Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland; General information on data protection: “Data protection at Microsoft”, “Data protection and privacy (Trust Center)”, Privacy Policy, Privacy Dashboard (data and privacy settings).
11.1 Digital Infrastructure
We use the services of specialized third parties in order to be able to use the necessary digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.
We use in particular:
- Amazon Web Services (AWS): Storage space and other infrastructure; Provider: Amazon Web Services Inc. (USA) for users in Switzerland / Amazon Web Services EMEA SARL (Luxembourg) for users in the European Economic Area (EEA); Privacy Policy: Privacy Policy, “Privacy Center”, “Frequently Asked Questions about Data Protection”, “General Data Protection Regulation (GDPR) Center”.
- Cloudflare: Content Delivery Network (CDN); Cloudflare Inc (USA); Privacy Policy: “Privacy Policy”, Privacy Policy, Cookie Policy.
- Google Cloud including Google Cloud Platform (GCP): storage space and other infrastructure; Google Cloud-specific providers: Google/ LLC (USA) for users in the USA, among others / Google Ireland Limited or Google Commerce Limited (both Ireland) for users in the European Economic Area (EEA) and Switzerland, among others (see “Google Contracting Entity” for providers in other countries); Google Cloud-specific information: “Privacy Resource Center”, “Data Protection”, “Compliance Resource Center”, “Trust and Security”.
- Hostfactory: Hosting; Service provider: OptimaNet Schweiz AG (Switzerland); Privacy Policy: Privacy Policy.
- WordPress.com: Blog hosting and website builder; Service provider: Automattic Inc (USA) / Aut O’Mattic A8C Ireland Ltd (Ireland) for users in Europe and elsewhere; Privacy Policy: Privacy Policy, Cookie Policy.
11.2 Audio and Video Conferences
We use specialized audio and video conferencing services to communicate online. For example, we can use them to hold virtual meetings or conduct online lessons and webinars. When participating in audio and video conferences, the legal texts of the individual services, such as data protection declarations and terms of use, also apply.
Depending on your life situation, we recommend muting the microphone by default and blurring the background or displaying a virtual background when participating in audio or video conferences.
We use in particular:
- Google Meet: Video conferencing; Service provider: Google; Google Meet-specific information: “Google Meet – Security and privacy for users”.
- Microsoft Teams: Platform for audio and video conferencing, among other things; Service provider: Microsoft; Teams-specific information: “Data protection and Microsoft Teams”.
- Zoom: Video conferencing; Service provider: Zoom Video Communications Inc. (USA); Privacy Policy: Privacy Policy, “Data protection at Zoom”, “Legal Compliance Center”.
11.3 Online Collaboration
We use third-party services to enable online collaboration. In addition to this privacy policy, any directly visible conditions of the services used, such as terms of use or privacy policies, also apply.
We use in particular: Asana: Platform for collaboration in companies; Service provider: Asana Inc. (USA); Privacy Policy: “Trust Asana”, Privacy Policy, Bug Bounty Program.
11.4 Social Media Functions and Social Media Content
We use third-party services and plugins to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways.
We use in particular:
- Facebook (social plugins): Embedding Facebook functions and Facebook content, for example “Like” or “Share”; Provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Information on data protection: Privacy Policy.
- Instagram platform: Embedding Instagram content; Service provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Privacy Policy: Privacy Policy (Instagram), Privacy Policy (Facebook).
- LinkedIn Consumer Solutions Platform: Embedding functions and content from LinkedIn, for example with plugins such as the “Share Plugin”; Provider: Microsoft; LinkedIn-specific information: “Privacy Policy”, privacy policy, cookie policy, cookie management / objection to e-mail and SMS communication from LinkedIn, objection to interest-based advertising.
- TikTok (social plugins): Embedding of functions and content from TikTok, for example “Share to TikTok”; Providers: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; information on data protection: Privacy Policy, “Privacy Policy for Younger Users”, Cookie Policy, “Privacy and Cookie Policy for TikTok for Business” (“TikTok for Business – Privacy and Cookie Policy”).
11.5 Digital Audio and Video Content
We use services from specialized third parties to enable the direct playback of digital audio and video content such as music or podcasts.
We use in particular:
- YouTube: Video platform; Service provider: Google; YouTube-specific information: “Privacy and Security Center”, “My data on YouTube“.
11.6 Fonts
We use third-party services to embed selected fonts, icons, logos and symbols on our website.
We use in particular:
- Google Fonts: Fonts; Provider: Google; Google Fonts-specific information: “Your Privacy and Google Fonts”, “Privacy and Data Collection”.
11.7 Payments
We use specialized service providers to process our customers’ payments securely and reliably. The legal texts of the individual service providers, such as general terms and conditions or data protection declarations, also apply to the processing of payments.
We use in particular:
- Apple Pay: Processing of payments; Provider: Apple Inc (USA) / Apple Distribution International Limited (Ireland) for persons in the EEA, the United Kingdom and Switzerland; information on data protection: “Apple Privacy Policy”, “Apple Privacy Policy for Customer Data”, Transparency Report.
- PayPal (including Braintree): Processing of payments; Provider: PayPal (Europe) S.à r.l. et Cie, S.C.A. (Luxembourg) / PayPal Pte. Ltd (Singapore); Privacy Policy: Privacy Policy, “Statement on Cookies and Tracking Technologies”.
- Payrexx: Processing of payments; Service provider: Payrexx AG (Switzerland); Information on data protection: ‘Guidelines’ including privacy policy.
- Stripe: Processing of payments; Provider: Stripe Inc (USA) / Stripe Payments Europe Limited (SPEL, Ireland) for users in the European Economic Area (EEA) and Switzerland and partly in the United Kingdom / Stripe Payments UK Limited (United Kingdom) and Stripe Capital Europe Limited (Ireland) partly for users in the United Kingdom; Data protection information: “Stripe Privacy Center” (“Stripe Privacy Center”), Privacy Policy, Cookie Policy.
- TWINT: Processing of payments in Switzerland; Service provider: TWINT AG (Switzerland); Information on data protection: Privacy Policy, ‘Security according to Swiss standards’.
11.8 Advertising
We use the option of displaying targeted advertising for our activities and operations on third parties such as social media platforms and search engines.
In particular, we would like to use such advertising to reach people who are already interested in our activities and operations or who might be interested in them (remarketing and targeting). For this purpose, we may transmit relevant – possibly also personal – data to third parties that enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).
Third parties with whom we advertise and where you are logged in as a user may be able to assign the use of our website to your profile there.
We use the following in particular:
- Facebook advertising (Facebook Ads): Social media advertising; Service provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting, in particular with the Facebook pixel and custom audiences including lookalike audiences, privacy policy, “advertising preferences” (user registration required).
- Google Ads: Search engine advertising; Service provider: Google; Google Ads-specific information: Advertising based on search queries, among other things, whereby various domain names – in particular doubleclick.net, googleadservices.com and googlesyndication.com – are used for Google Ads, “Advertising” (Google), “Manage displayed ads directly from ads” (“Control the ads you see when you see them”).
- Instagram Ads: Social media advertising; Service provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting, in particular with Facebook pixels and custom audiences including lookalike audiences, Privacy Policy (Instagram), Privacy Policy (Facebook), “Advertising preferences” (Instagram) (user login required), “Advertising preferences” (Facebook) (user login required).
- TikTok Ads: Social media advertising; Provider: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; information on data protection: remarketing and targeting in particular with the TikTok pixel, privacy policy, “Privacy Policy for Younger Users”, cookie policy, “Privacy Policy and Cookie Policy for TikTok for Business” (“TikTok for Business – Privacy and Cookie Policy”).
12. Extensions for the Website
We use extensions for our website in order to be able to use additional functions. We may use selected services from suitable providers or use such extensions on our own server infrastructure.
In particular, we use
- Akismet: Spam protection (differentiation between desirable content from humans and content from bots and spam); Service provider: Automattic Inc (USA) / Aut O’Mattic A8C Ireland Ltd (Ireland) for users in Europe and elsewhere; data protection information: “Privacy Notice for Visitors to Our Users’ Sites”, Privacy Policy (from Automattic), Cookie Policy.
- Google reCAPTCHA: Spam protection (differentiation between desired content from humans and unwanted content from bots and spam); Service provider: Google; Google reCAPTCHA-specific information: “What is reCAPTCHA?” (“What is reCAPTCHA?”).
- Imagify: Image optimization; Service provider: WP MEDIA (France); Privacy Policy: “Terms of Service”, “Frequently Asked Questions”.
- Jetpack: Various functions for the free blog software WordPress in the form of modules; Service provider: Automattic Inc: Automattic Inc (USA) / Aut O’Mattic A8C Ireland Ltd (Ireland) for users in Europe and elsewhere; Privacy Policy: Privacy Notice for Visitors to Our Users’ Sites, Privacy Policy (by Automattic), Jetpack Privacy Center, Cookie Policy (Jetpack), Cookie Policy (Automattic).
13. Success and Reach Measurement
We try to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We can also, for example, test and compare how different parts or versions of our online offering are used (“A/B test” method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.
In most cases, the IP addresses of individual users are stored to measure success and reach. In this case, IP addresses are generally shortened (“IP masking”) in order to comply with the principle of data minimization through the corresponding pseudonymization.
Cookies may be used to measure success and reach and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the – at least approximate – location. In principle, any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile of the respective service.
We use in particular:
- Matomo Cloud: Success and reach measurement with pseudonymized IP addresses; Service provider: InnoCraft Ltd. (New Zealand); Privacy Policy: Privacy Policy, No cross-site collection and no transfer of data to third parties (“100% data ownership”).
- WordPress.com Stats: Success and reach measurement; Service provider: Automattic Inc (USA) / Aut O’Mattic A8C Ireland Ltd (Ireland) for users in Europe and elsewhere; Privacy Policy: Module of the Jetpack extension for the free blog software WordPress, Privacy Notice for Visitors to Our Users’ Sites, Privacy Policy (by Automattic), Jetpack Privacy Center, Cookie Policy.
14. Final Terms
We have created this privacy policy using the privacy policy generator from Datenschutzpartner.
We may amend and supplement this privacy policy at any time. We will provide information about such adjustments and additions in an appropriate form, in particular by publishing the current privacy policy on our website.
This privacy policy is a machine translation from German.